Projects

I prepared release regarding Tour De BBQ Cycling and Youth Run. Gained skills in media release formatting, preparation, and execution to contain the most prominent information through PR writing course. 

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Analyzed and researched consumer behavior and marketing strategies surrounding the rise of plant based foods. As a team in an account planning course we called out concerns in the market, consumer attitudes and gave recommendations based on research.

PR principles school project with real client Dr. Eyun Jung Ki looking to expand her study tips YouTube channel for students and professors. Developed PR tactics based on research with a team, utilized influencers and constructed a social media calendar. 

Account planning project developing a creative brief for Beyond Meat in team environment. Re-positioned Beyond Meat as healthy but without compromising taste to create new targeting and messaging tactics.

I prepared a news release for Single Parent Scholarship Fund application deadlines for a PR writing class project. Details the most pressing information in clear concise writing so the reader can share within the community. 

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Creative strategy class project curating multiple creative solutions based on research for local restaurant Hammontree's. Developed strategy and designed content in Photoshop and Illustrator to revamp Hammontree's strategy while staying true to the brand. 

Upcoming PR writing school project with nonprofit client Teen Action & Support Center constructing PR initiatives to increase awareness, funding, and volunteers. Working in PR writing class as a team to create effective and attainable solutions.